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Product testing — CLT & IHUT
Assessing the product experience in real conditions, in central location (CLT) or at home (IHUT), monadic or comparative: a qualitative read of what does — or does not — win people over.
From the test room to the checkout, we put products, concepts and campaigns to the test of real use — what people taste, what they notice, what makes them buy.
Assessing the product experience in real conditions, in central location (CLT) or at home (IHUT), monadic or comparative: a qualitative read of what does — or does not — win people over.
Decoding the sensory and hedonic experience of a product: what people taste, what they feel, what they say about it. A qualitative read of pleasure, preference and the imaginaries of tasting.
Understanding a concept's promise and its potential to create desire: identifying drivers and barriers, and feeding the optimisation routes, as close as possible to expectations.
Observing and understanding the purchase experience in real conditions or in a simulated aisle: what catches the eye, what guides the hand, what triggers — or prevents — the purchase.
Diagnosing the point-of-sale experience, physical and digital: journeys, points of attraction, irritants and levers for improvement.
Testing a campaign, a film or a brand territory: message comprehension, likeability, what drives buy-in, and fit with the brand.
Let's talk about your next research project — framing, field, decision.