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Transcription & structuring
Automatic transcription and formatting of verbatims: the corpus is ready to analyse in hours, not days.
Artificial intelligence changes our methods, not our craft. We use it as an accelerator — to save time and budget — without ever delegating interpretation or decision.
Automatic transcription and formatting of verbatims: the corpus is ready to analyse in hours, not days.
Detection of themes, trends and weak signals across large volumes — a first pass the analyst then refines.
Your results become a base you can query in natural language: ask a question, get an answer sourced in the corpus.
Analysis of large online corpora — social media, reviews, communities — to complement and extend qualitative fieldwork.
AI processes the data; our senior consultants give it meaning. That's where the value of a study is decided.
Connecting signals, understanding the why, moving beyond correlation to the real motivation.
Capturing emotion, the implicit, contradiction — everything AI does not perceive.
Checking, contextualising, discarding the machine's biases and hallucinations.
Turning analysis into an actionable, argued and defensible recommendation.
Beyond the PowerPoint report: deliverables built to be used, shared and queried.
A base you can query in natural language: find the verbatim, its context and its source in a single question.
Moments of truth in images: insight edits and synthesis films that bring the customer voice to life.
An editorialised, lively and readable synthesis — the insight that actually circulates in the company.
The essentials on one page: what to remember, what to decide.
The full corpus, structured and ready for generative-AI consultation.
A short format for teams on the move: key takeaways in a few slides.
AI speeds up the processing, never the interpretation. Every analysis is run, arbitrated and validated by our consultants: meaning stays a human decision.
No client corpus feeds a public model; your data stays yours.
Every insight is tied to the verbatim it came from. You can always trace it back to what was actually said.
Let's talk about your next study — faster, without losing any nuance.