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In-car UX & HMI
On-board experience testing — cockpit interfaces, infotainment, ADAS and connected apps: ergonomics, desirability and perceived safety, static, in virtual reality or in real use.
For many years ACMÉ has supported automotive and mobility players through their transformations. A continuity that feeds our understanding of a demanding market — and our ability to anticipate it.
On-board experience testing — cockpit interfaces, infotainment, ADAS and connected apps: ergonomics, desirability and perceived safety, static, in virtual reality or in real use.
Exploring and settling concept choices ahead of design freeze and against the competition. In focus groups or ethnographic interviews, we hold every choice up against real expectations and real use.
Understanding new mobility habits as ways of life change — barriers, motivations and usage journeys observed first-hand — to design desirable, forward-looking offers and services, tailored to each type of customer.
Beyond rational expectations, decoding the representations, symbols and emotions that shape the relationship to cars and mobility. Projective techniques, creative focus groups, semiotics and foresight: we surface today's imaginaries, and the ones emerging.
Price and offer configuration testing, benchmarking and in-market performance tracking.
Let's talk about your next research project — framing, field, decision.