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Product testing & sensory panels
Understanding how a formula, a texture or a routine is actually lived day to day — sensations, gestures and rituals — to refine the product as close as possible to the experience.
From the sensory gesture to beauty tech, decoding the beauty experience at its most intimate — where the sensory meets the scientific.
Understanding how a formula, a texture or a routine is actually lived day to day — sensations, gestures and rituals — to refine the product as close as possible to the experience.
Holding the promise up against lived reality: in real conditions of use, how claims are perceived, and whether they hold.
Exploring the relationship to beauty's new tools — connected diagnostics, bespoke care, apps: expectations, trust in the promise, and what drives adoption.
Grasping the emotional and symbolic charge of a fragrance: what it tells, what it evokes, what it makes people feel.
Let's talk about your next research project — framing, field, decision.