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Concept, product & material testing
Understanding the appeal of new construction solutions and materials — sustainable, bio-based — among those who specify them, fit them and buy them.
From the home to the building site, ACMÉ supports consumers and trades alike in their uses, their choices and their projects — from the product to the point of sale.
Understanding the appeal of new construction solutions and materials — sustainable, bio-based — among those who specify them, fit them and buy them.
Watching trades at work: how a product is actually fitted, the daily irritants, the workarounds that bypass the instructions — where its real issues surface.
Decoding the purchase journey in DIY superstores and builders' merchants: what triggers the choice of one retailer over another — proximity, price, range, advice.
Designing and testing new retail formats — spaces, journeys and services — for DIY and builders' merchant chains.
Understanding a retailer's image and what drives preference: what it evokes, what grounds its identity, and how it relates to trades and consumers alike.
Anticipating the sector's shifts: renovation, the energy transition, and the acceptability of new construction methods — low-carbon, reuse, prefabrication.
Let's talk about your next research project — framing, field, decision.