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Product launch
Concept, offer, name, packaging: know what lands and what blocks before tying up a production line or a media budget.
Short studies, scoped to the right format, to move your projects forward and decide on solid ground.
Nothing gets plugged in before we have listened. Recruiting the right people and getting them to genuinely talk is the one link that cannot be outsourced — and the one we always keep.
The raw material is yours, complete and time-stamped. Your teams can go straight in — and, if you want, question it in plain language.
Top lines, full report, typologies, facilitated workshop. You take what you need in order to decide — and nothing more.
Four questions are enough to draw the design, its schedule and its deliverables. The quote follows within 48 hours.
These designs do not replace a deep study. They settle one precise question at one precise moment — the moment budgets are committed, or held back.
Concept, offer, name, packaging: know what lands and what blocks before tying up a production line or a media budget.
What justifies a price in the customer's eyes, what they compare it to, where the acceptance threshold sits, and which option they would refuse to pay for.
What your customers actually expect, in their own words — before arbitrating a roadmap on internal convictions.
Two directions, three concepts, a disagreement that keeps coming back to the steering committee: let the field decide rather than the hierarchy.
What cannot be delegated is the fieldwork: finding the right people, getting them to genuinely talk, hearing what sits beneath what is said. That is our core, and it is always there. Everything else is a choice — depending on what your teams want to do themselves.
Turning your decision into a field question, and writing the guide that will dig into it.
The right people, on criteria, checked one by one — or qualified within your own customer file.
Interviews and groups run by a senior consultant. This is where a study is won or lost.
The raw material, complete and time-stamped, is yours. No exceptions.
Plenty of teams want to dig in themselves and need nothing beyond the fieldwork and the platform. Others have neither the time nor the appetite, and want top lines and a workshop. Both are legitimate projects — and there is no reason they should cost the same.
Four questions, two minutes. You get the recommended design, its schedule and the exact list of what you receive. The quote follows within 48 hours — it depends on your sector, on how hard the recruitment is and on the context, not on a rate card.
Format
Nombre d'entretiens
Mode
Recruitment
Material to react to
The guide, the fieldwork and the full transcripts are always included. The rest is up to you.
What a short design removes is deliverables — never the rigour of the fieldwork. Three things stay true, whatever the budget.
Participants recruited on criteria and checked one by one, interviewed by a senior consultant who knows when to probe and when to stay quiet. No self-administered panel, no synthetic moderation.
Every sentence of the synthesis traces back to the verbatim that grounds it, time-stamped and attributed. You can check; so can your teams, and that is the point.
We can stop at the transcripts and let you work. We can also end in a workshop, with your teams, through to the written call. That is your choice, not our model.
Send us your question in three lines. We come back within 48 hours with a costed study design.