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Custom research
Led by senior research directors, from fieldwork to recommendation — ethnography, focus groups, semiotics or clinic testing: we build the method that best answers your question.
Explore our custom research
50 years of qualitative research. We turn what your customers say into concrete decisions.
A workshop with your teams to turn a fuzzy challenge into a sharp research question — and design the setup that will answer it.
A tailor-made protocol and the recruitment of rare, high-value profiles — where the real answers are.
Senior research directors to guide your studies: interviews, ethnography, real-world testing — in France and abroad.
Where field meets data, we turn the customer's voice into clear, prioritised insights — never losing the implicit and the sensitive.
Beyond the findings, a reasoned recommendation, ready to feed your decisions and your roadmaps.
Led by senior research directors, from fieldwork to recommendation — ethnography, focus groups, semiotics or clinic testing: we build the method that best answers your question.
Explore our custom researchA precise question, a fast answer. Short studies scoped to the right format to validate your milestones.
Build your study design
Since 1976, we have informed the decisions of major private groups and public bodies alike — in France and internationally.
From mobility to positive territories, from FMCG to health — fifty years of fieldwork, driven by one ambition: listen, understand, decide.
Fifty years in the world's most demanding industry: electric and autonomous vehicles, shared mobility, connected services and the energy transition — from carmaker to user.
ExploreDecoding new consumption patterns and phygital shopping journeys: usefulness, sustainability, communities and in-store experience — where the place makes the link.
ExploreFrom Beauty Tech to health and frailty: personalised care, olfactory pleasure and the inclusion of vulnerable audiences.
ExploreHousing, construction and building-materials distribution: the needs of professionals and individuals alike, new space concepts.
ExploreWorking WITH citizens, not WITHOUT or AGAINST: consultation, sustainable tourism, CSR and mapping visible and invisible frailties.
ExploreCodes of desire and rituals of exception: fashion houses, leather goods, jewellery and luxury fragrances — decoding the imaginary and the premium customer experience.
ExploreThree levers direct our efforts toward your business challenges: the rigour of social sciences, the power of foresight, and speed of execution.
We harness the rigour of social sciences to serve our clients' business imperatives. Each study rests on a robust scientific methodology.
We combine qualitative studies, foresight and strategic planning to look beyond the snapshot of the present and illuminate what's next.
Custom-built methodological setups designed to meet the tightest business deadlines — without compromising on field quality.
A glimpse of recent, anonymized missions — from product validation to citizen consultation.
Validate HMI choices of a fully redesigned cockpit before SOP, across 3 European markets.
Moderated lab tests (FR, DE, IT) with functional prototype, 60 EV early-adopters.
Measure LEZ acceptability across contrasted citizen publics.
Three-wave citizen consultation, 120 participants, co-creation workshops.
Identify breakpoints of a multimodal service deployed across 2 metropolises.
In-situ ethnography + 3-week usage tracking, 30 representative users.
Let's talk about your next launch, repositioning, or customer-knowledge programme.